品牌信息
发源国家中国
创立时间1968年
创始人中文名何享健
所属公司美的集团股份有限公司
品牌口号科技尽善,生活尽美
总部地点广东省佛山市顺德区北滘镇美的大道6号
官方微信 美的厨热电器
联系方式服务电话:400-889-9315
品牌介绍

1968年成立于广东,品牌致力于提供多元化的产品和服务。包括以厨房家电、冰箱、洗衣机、及各类小家电的消费电器业务、以家用空调、中央空调、供暖及通风系统的暖通空调业务。产品及服务惠及全球200多个国家和地区约4亿用户,形成美的在内的多品牌组合。

品牌故事

1968年,何享健先生带领23人集资5000元在北滘创业,生产塑胶瓶盖。1980年,开始生产电风扇,进入家电行业。1981年,正式注册使用“美的”商标。在随后的发展中,逐步开始生产空调、冰洗、厨电等多种家用电器,并不断多元化发展。

现如今,美的已发展为一家消费电器、暖通空调、机器人与自动化系统、智能供应链(物流)的科技集团,提供多元化的产品种类与服务,包括以厨房家电、冰箱、洗衣机、及各类小家电为核心的消费电器业务;以家用空调、中央空调、供暖及通风系统为核心的暖通空调业务;以库卡集团、美的机器人公司等为核心的机器人及自动化系统业务;以安得智联为集成解决方案服务平台的智能供应链业务。

美的集团下属公司有小天鹅、KUKA、AEG等知名品牌。2015年,美的成为首家获取标普、惠誉、穆迪三大国际信用评级的中国家电企业,评级结果在全球家电行业以及国内民营企业中均处于领先地位。2018年,美的集团连续第三度入榜《财富》世界500强,排名位列323位,较2017年上升127位。

品牌商品
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