618是什么日子?

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海滩

39

浪花

关于618

SUMMER

每年6月是京东的店庆月,每年6月18日是京东店庆日。在店庆月京东都会推出一系列的大型促销活动,以“火红六月”为宣传点,其中6月18日是京东促销力度最大的一天。

一度将京东618促成与‘双11’遥相呼应的又一大全民网购狂欢节。1998年6月18日,也就是刘强东在中关村创业,成立京东公司的日子。

618是什么日子?
关于618是什么日子
618是什么日子?

扩展资料:

京东618店庆作为一个大规模促销的节日,目前有文字可查的时间点是2009年。审视一下这个时期的618,是能看出京东做活动所投入的那种细致谋划思路和创新思维的。

玩游戏得令牌,一边玩一边购物,全场满赠和满送,加价购、购物返券、会员特惠专场、企业用户专场、校园用户专场、各级别会员专场、令牌专场等。

传统零售中的各种促销手法,都被京东细致研究后取其精华加以转化,还增加了大量只有在电子商务中才能做的创新性促销手段。从那之后,每年的618都是对京东综合能力的一种严峻考验,物流、供应链、IT系统等,因为之后每一年的用户和流量都比前一年要翻好几倍。

京东经过多年618和各种大战,一路超越新蛋、当当、亚马逊、苏宁、国美这些昔日强大对手,完成一次次逆袭,才笑到今天。

618是什么日子?

夏日之梦

618的由来:

最开始是京东的店庆日,其他网购厂商进行阻击,与其争芳斗艳,就变成了网购狂欢日了。618渐渐成了双十一以外最火爆的网购节了。此外,从零售的角度来看,每年的6月、11月是一年中的销售淡季,而这时“造节”更是销售商满血复活!

618未来的趋势

作为电商界一年一度的大事儿,今年618的声量确实低了很多。除了京东、阿里和苏宁炒了一小波后,唯品会、网易严选、洋码头等电商平台几乎都没什么动作。截至目前,阿里甚至没有公布具体的数据。

行业的新变化让数字经济实验室首席研究员明锐在传统企业的互联网+领域有近10年的经历他告诉社长,这两年企业的互联网+转型走得越来越快,一是得益于各种技术的成熟,二是市场倒逼,不改不行。

同时随着抖音同款快捷方式这种工具的出现,企业可以根据自己的需求,随时进行促销等活动,而无需受制于平台,最关键的是,可以直接绕开平台,直接获得用户数据。

虽然还不足以对电商平台造成威胁,但是不得不说,已经成为一种趋势,大商家们正在建立基于自身特性的快捷方式且逐步脱离对平台的依赖。

因此,专家认为,不仅今年的618没那么火,未来也将不会再现前几年的促销盛景了。

618是什么日子?

618各服活动

618是什么日子?

京东

618

2014活动

2014年6月,2014年京东商城的主题是“购物大趴·全品省不停”主推京东多快好省中的“省”的概念,商品不仅玲琅满目同时优质低价的概念。

电脑手机移动电源1元秒杀,日用百货母婴用品最高满200减100。美妆爆品限量1元秒,百大品牌 跨品牌满199减80。打造全场全年最大力度的满减满返活动;此外,服装服饰、图书音像、手机等全品类商品均会大幅让利,再掀网购狂澜:图书音像满200减100!鞋包新品低至1折!

京东商城电脑数码产品将在活动期间推出联想超级本1999!,更有食品保健限量爆品1元秒!大家电1折秒!满足广大消费者的“秒杀欲"!

天猫

618

2015活动

2015年天猫618活动从5.25开始至6.20持续将近一个月的时间,除了各个主分会场之外,天猫为了让节日氛围更加浓烈,将整个活动在时间轴上分为:618玩购趴(其实就预热,吸引那些很早就开始想剁手的人,当然某编也属于这一份),图书宝贝趴(儿童节当日,奶粉和书喽~),智能科技趴(技术男女的剁手节,6.2到6.4),温馨家庭趴,时尚格调趴,理财生活趴,潮流电子趴,老刘专场。

淘宝

618

2016活动

2016年6月1日起,淘宝618品质狂欢节将正式启幕。活动期间,淘宝消费品、服饰家居、生鲜各大专场上演促销“接力赛”,超400家优质品牌参与此次大促,活动一直持续到6月20日。

6月1日至6月6日,淘宝“低价购潮流”专场开启“品质升级购”,爆品61.8元秒抢。6月7日至6月9日,“低价购省心”家电专场高调接棒,大家电低至5折,每日千台小家电61.8元疯狂抢。

拼多多

618

2018活动

2018年6月1日0点到6月18日24点,拼多多购物节累计下单金额达1592万元,其中出库订单金额同比增长超过37%。

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TOMFORD汤姆福特 TF618限定白管细管丝缎哑光50 27 04 20 108 03 券后价¥238 淘宝 优惠券¥30 立即领券
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KENT英国进口生日礼物气垫按摩梳子女结婚闺蜜礼品送情人节日礼品 券后价¥199.00 天猫 优惠券¥100.00 立即领券
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